Pune, Maharashtra | July 15, 2025 - In an era where India’s Quick Service Restaurant (QSR) market is flooded with imitation menus and homogenized tastes, one brand is rapidly carving a niche by doing the opposite—delivering authentic, deeply rooted North Indian cuisine with a fresh perspective. Papa Biji aur Makhani (PBM), the flagship QSR venture from Trijya Foods and … [Read more...] about Papa Biji aur Makhani Sets Ambitious Goal of 100 Outlets Across India in 24 Months
Food
GO DESi’s Growth and the Driving Forces Behind It
GO DESi, a brand inspired by regional Indian flavours and formats, has been redefining the Indian snacking experience since 2018. Known for their bestseller DESi POPz and other innovative products like Fruiti Twist (Fruit Bars), Coconut Laddoo & Barfi, they aim to Make DESi POPular. In the last year, driven by the brand’s entry in Indian Sweets category & performance … [Read more...] about GO DESi’s Growth and the Driving Forces Behind It