New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has launched its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” with the objective of raising customer awareness about the importance of choosing genuine automotive parts and accessories.
Following the successful rollout of the campaign in 2024 and 2025, the initiative has already demonstrated its effectiveness in connecting with customers and multiple stakeholders. It generated strong awareness regarding the significance of opting for genuine parts. Continuing this effort in 2026, the current phase is designed to be more engaging and far-reaching, with enhanced focus on digital channels, service touchpoints, and the broader automotive ecosystem. The aim is to deepen customer understanding and reinforce the habit of selecting Hyundai Genuine Parts, enabling informed decisions at every vehicle service and repair interaction.
Customer safety and trust continue to remain among the company’s top priorities. Informed customers are better able to make the right choices and avoid the risks associated with counterfeit automotive parts.
Aware and empowered customers help ensure safer journeys and improved long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered according to the standards and specifications of Hyundai Motor Group and are designed to meet original manufacturing requirements. These parts offer Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness initiative, the company seeks to strengthen customer confidence and encourage the consistent use of Hyundai Genuine Parts.
Sharing his views on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) stated that the initiative reflects the company’s continued commitment to customer safety, while trust remains a key foundation of Mobis India’s vision. He further highlighted that the campaign aims to educate Hyundai vehicle owners about the risks linked to counterfeit parts while reinforcing the long-term value and benefits of choosing Hyundai Genuine Parts.
He further added that Mobis ensures all genuine parts undergo comprehensive quality testing to deliver durability, safety, and seamless compatibility with Hyundai vehicles. He encouraged customers to stay vigilant and consistently verify the authenticity of vehicle parts to ensure reliable performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., based in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the vision of becoming a leader in the smart mobility era. Built around three modular automotive components—chassis, cockpit, and front-end systems—Mobis India works to make driving safer and easier while also offering service parts solutions that effectively serve customer requirements.
Mobis India supplies after-sales parts and accessories through its network of Hyundai Authorized Dealers and authorized distributors across India.
The strength of Mobis India’s after-sales parts business lies in the strong integration of its forward and backward supply chain solutions, vendor ecosystem, pan-India dealer and distributor network, and end customers. Leveraging global expertise, the company has upgraded its dealer and distributor network into a highly efficient and sustainable ecosystem aimed at delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.